Last month Todd Long from The Big Plate interviewed Hello Holiday co-founder Megan Hunt about our launch. It’s full of personal, well-worded questions and a lot of insight about the direction and strategy behind Hello Holiday! Here’s an excerpt:
TBP: What was the hardest part of building out an e-commerce model?
MH: Maybe the hardest part was trying to predict the behavior of our customers–what is the eye drawn to first on the page? How do people like to check out and complete the payment process? How do they share? How do they open their packages? And, HOW CAN WE BUILD THAT? Coming up with interactive strategies is hard. Building it is harder. I think people will notice continuous development and upgrades on our website.
Check out the interview and leave a comment to let us know what you think!